Loading...

Are We Suffering from Breach Notification Fatigue?

by Guest Contributor 3 min read May 3, 2011

It seems as though every day the news headlines trumpet another high-profile data breach. The most recent marquee breach is courtesy of a Sony PlayStation Network hacker, whose attack on the Sony and Qriocity servers between April 17th and 19th have compromised the personal data and, possibly, stored credit card information of 77 million players. (Yes, you read that right; 77 million.) Combine that with other recent cyber-heists affecting millions of unsuspecting consumers or residents, and many organizations have been forced to send out a dizzying array of email notifications to their customer base, many – if not all – of whom are now vulnerable to spear-phishing attacks.

With numerous different breaches affecting so many people as of late, millions of consumers are receiving emails from trusted brands noting that customer emails (and perhaps other information) have been compromised, so consumers should be wary of future emails that may appear to be sent from them…like the one they’re reading now.

Got that?

This begs the question of whether customers are starting to tune out to the onslaught of breach alerts flooding their email in-boxes.

Some security gurus believe that notifications aren’t effective and customers become numb to these alerts. Others are convinced that breach information overload is a good thing, educating people to the dangers lurking in the cybershadows and their vulnerability to identity thieves. After all, how do you know to watch out for email “bait” if you’re not aware there’s a phishing hook with your name on it?

Furthermore, the flip side of over-notification is under-notification. This is something that Sony is now being accused of in a lawsuit that claims the company waited too long to notify its PlayStation customers of the recent breach, which only exacerbated customer vulnerability to credit card fraud.

The irony is that while the dramatic breaches of late have been stealing headlines (as well as data), a 2011 Data Breaches Investigations Report by Verizon indicates that total thefts from data breaches have in fact declined significantly over the past few years. The total number of records actually compromised from these breaches was a “mere” 4 million in 2010, quite a drop from the 144 million records compromised in 2009, and the 361 million compromised records in 2008. The bad news? If you look at actual data breaches versus compromised records, the numbers this year are up; 760 breaches last year, an increase from 141 in 2009.

The bottom line: while fraudsters haven’t been able to recently score as much cyber-loot as in times past, this is no time to relax. Just be aware that with the steep increase in breaches comes an equally steep increase in breach notifications, and the associated risk that breach notification fatigue will put your customers to sleep.

Related Posts

For many banks, first-party fraud has become a silent drain on profitability. On paper, it often looks like classic credit risk: an account books, goes delinquent, and ultimately charges off. But a growing share of those early charge-offs is driven by something else entirely: customers who never intended to pay you back. That distinction matters. When first-party fraud is misclassified as credit risk, banks risk overstating credit loss, understating fraud exposure, and missing opportunities to intervene earlier.  In our recent Consumer Banker Association (CBA) partner webinar, “Fraud or Financial Distress? How to Differentiate Fraud and Credit Risk Early,” Experian shared new data and analytics to help fraud, risk and collections leaders see this problem more clearly. This post summarizes key themes from the webinar and points you to the full report and on-demand webinar for deeper insight. Why first-party fraud is a growing issue for banks  Banks are seeing rising early losses, especially in digital channels. But those losses do not always behave like traditional credit deterioration. Several trends are contributing:  More accounts opened and funded digitally  Increased use of synthetic or manipulated identities  Economic pressure on consumers and small businesses  More sophisticated misuse of legitimate credentials  When these patterns are lumped into credit risk, banks can experience:  Inflation of credit loss estimates and reserves  Underinvestment in fraud controls and analytics  Blurred visibility into what is truly driving performance   Treating first-party fraud as a distinct problem is the first step toward solving it.  First-payment default: a clearer view of intent  Traditional credit models are designed to answer, “Can this customer pay?” and “How likely are they to roll into delinquency over time?” They are not designed to answer, “Did this customer ever intend to pay?” To help banks get closer to that question, Experian uses first-payment default (FPD) as a key indicator. At a high level, FPD focuses on accounts that become seriously delinquent early in their lifecycle and do not meaningfully recover.  The principle is straightforward:  A legitimate borrower under stress is more likely to miss payments later, with periods of cure and relapse.  A first-party fraudster is more likely to default quickly and never get back on track.  By focusing on FPD patterns, banks can start to separate cases that look like genuine financial distress from those that are more consistent with deceptive intent.  The full report explains how FPD is defined, how it varies by product, and how it can be used to sharpen bank fraud and credit strategies. Beyond FPD: building a richer fraud signal  FPD alone is not enough to classify first-party fraud. In practice, leading banks are layering FPD with behavioral, application and identity indicators to build a more reliable picture. At a conceptual level, these indicators can include:  Early delinquency and straight-roll behavior  Utilization and credit mix that do not align with stated profile  Unusual income, employment, or application characteristics High-risk channels, devices, or locations at application Patterns of disputes or behaviors that suggest abuse  The power comes from how these signals interact, not from any one data point. The report and webinar walk through how these indicators can be combined into fraud analytics and how they perform across key banking products.  Why it matters across fraud, credit and collections Getting first-party fraud right is not just about fraud loss. It impacts multiple parts of the bank. Fraud strategy Well-defined quantification of first-party fraud helps fraud leaders make the case for investments in identity verification, device intelligence, and other early lifecycle controls, especially in digital account opening and digital lending. Credit risk and capital planning When fraud and credit losses are blended, credit models and reserves can be distorted. Separating first-party fraud provides risk teams a cleaner view of true credit performance and supports better capital planning.  Collections and customer treatment Customers in genuine financial distress need different treatment paths than those who never intended to pay. Better segmentation supports more appropriate outreach, hardship programs, and collections strategies, while reserving firmer actions for abuse.  Executive and board reporting Leadership teams increasingly want to understand what portion of loss is being driven by fraud versus credit. Credible data improves discussions around risk appetite and return on capital.  What leading banks are doing differently  In our work with financial institutions, several common practices have emerged among banks that are getting ahead of first-party fraud: 1. Defining first-party fraud explicitly They establish clear definitions and tracking for first-party fraud across key products instead of leaving it buried in credit loss categories.  2. Embedding FPD segmentation into analytics They use FPD-based views in their monitoring and reporting, particularly in the first 6–12 months on book, to better understand early loss behavior.  3. Unifying fraud and credit decisioning Rather than separate strategies that may conflict, they adopt a more unified decisioning framework that considers both fraud and credit risk when approving accounts, setting limits and managing exposure.  4. Leveraging identity and device data They bring in noncredit data — identity risk, device intelligence, application behavior — to complement traditional credit information and strengthen models.  5. Benchmarking performance against peers They use external benchmarks for first-party fraud loss rates and incident sizes to calibrate their risk posture and investment decisions.  The post is meant as a high-level overview. The real value for your teams will be in the detailed benchmarks, charts and examples in the full report and the discussion in the webinar.  If your teams are asking whether rising early losses are driven by fraud or financial distress, this is the moment to look deeper at first-party fraud.  Download the report: “First-party fraud: The most common culprit”  Explore detailed benchmarks for first-party fraud across banking products, see how first-payment default and other indicators are defined and applied, and review examples you can bring into your own internal discussions.  Download the report Watch the on-demand CBA webinar: “Fraud or Financial Distress? How to Differentiate Fraud and Credit Risk Early”  Hear Experian experts walk through real bank scenarios, FPD analytics and practical steps for integrating first-party fraud intelligence into your fraud, credit, and collections strategies.  Watch the webinar First-party fraud is likely already embedded in your early credit losses. With the right analytics and definitions, banks can uncover the true drivers, reduce hidden fraud exposure, and better support customers facing genuine financial hardship.

by Brittany Ennis 3 min read February 12, 2026

Discover why Experian’s unified fraud prevention platform, backed by decades of data stewardship and AI innovation, is the trusted choice for enterprises seeking scalable, compliant, and transparent identity verification solutions.

by Laura Davis 3 min read December 8, 2025

Learn how you can mitigate e-commerce fraud with identity verification and fraud prevention best practices.

by Theresa Nguyen 3 min read December 3, 2025